Product Experience Leader
As Director of Product Design & UX Strategy, I turn scattered evidence into clear product direction and build the conditions and teams that deliver.
Currently taking on fractional clients through Pink Hippo Strategy
Open to the right full-time Director role
What I do
I connect customer evidence, product behavior, business priorities, and organizational constraints to find the opportunity with the greatest leverage.
Then I help teams turn that clarity into a direction they can act on, and the systems needed to deliver it.
I lead with trust, a clear quality bar, and a commitment to helping people grow.
Opportunities I’ve identified, organized, and led to address business problems and produce meaningful outcomes.
Selected Work
Experience Strategy
SEESAW
I established a multi-year experience strategy to help this K-2 education platform create a coherent product experience to support its anticipated growth, and guided the team to deliver in progressive phases.
Key interactions: +11–20% · Search matching: 36% → 90%
Activation and Growth
NEARPOD
I created an activation strategy focused on guided exploration, helping new teachers understand how the product fits into their classroom before asking them to invest deeply, improving adoption and engagement.
2× activation · 10× retention/engagement
Design and Leadership
SEESAW
I established frameworks and systems that aligned the team, allowing them to contribute more meaningfully, learn faster, grow, collaborate better, and raise the overall quality of the product.
Research time cut in half · Seven-level career framework
Enterprise Customer Activation
ULTIMATE SOFTWARE (ULTIPRO)
Turning a fragmented, months-long HCM implementation process into the foundation for a guided, integrated customer experience.
Phased platform strategy established ·. Platform later earned a Gold Stevie Award
I’ve spent more than twenty years helping product organizations understand customers, improve complex experiences, and grow the capabilities of their teams.
I'm drawn to work where the path forward isn't obvious: improving activation, simplifying complex platforms, building stronger product organizations, or helping teams connect seemingly unrelated customer insights into a clearer product direction.
When I’m not building products or teams, you’ll find me traveling, discovering new restaurants, or goofing off with my kids.