Product Experience Leader
As a designer, researcher, and UX leader, I turn scattered evidence into clear product direction and build the conditions and teams that deliver.
Currently taking on fractional clients through Pink Hippo Strategy
Open to the right full-time Director or Senior Designer role.
What I do
I connect customer evidence, product behavior, business priorities, and organizational constraints to find the opportunity with the greatest leverage.
Then I help teams turn that clarity into a direction they can act on, and the systems needed to deliver it.
I lead with trust, a clear quality bar, and a commitment to helping people grow.
Opportunities I’ve identified, organized, and led to address business problems and produce meaningful outcomes.
Selected Work
Experience Strategy
SEESAW
I established a multi-year experience strategy to help this K-2 education platform create a coherent product experience to support its anticipated growth, and guided the team to deliver in progressive phases.
Key interactions: +11–20% · Search matching: 36% → 90%
Activation and Growth
NEARPOD
I created an activation strategy focused on guided exploration, helping new teachers understand how the product fits into their classroom before asking them to invest deeply, improving adoption and engagement.
~2× activation · ~10× retention/engagement on core flow
Design and Research Leadership
SEESAW
I established frameworks and systems that aligned the team, allowing them to contribute more meaningfully, learn faster, grow, collaborate better, and raise the overall quality of the product.
Research time cut in half · Nine-level career framework
Somma
PINK HIPPO
A guided wine-tasting app that teaches people what to notice, designed and built with AI tools.
2nd place, People's Choice, Vibe Coding Games · native app in development
Some additional examples:
Ultimate Customer Activation (2017). One integrated tool to replace a spreadsheet-heavy, months-long enterprise implementation. It later launched with deployment time cut from 6 months to 4, and won a Gold Stevie Award.
Customer Success Homepage (2018). A 48-hour hackathon redesign of support case tracking, including a "Watch Case" notification feature. It won two awards.
Unify Design System (2018). A design language system for a suite of enterprise products: research, principles, a tested prototype and an adoption plan.
Rocket Matter (2014). Strategy and UX research for a legal practice management tablet app, including a new multi-function time tracker.
A little about me
I’ve spent more than twenty years helping product organizations understand customers, improve complex experiences, and grow the capabilities of their teams.
I'm drawn to work where the path forward isn't obvious: improving activation, simplifying complex platforms, building stronger product organizations, or helping teams connect seemingly unrelated customer insights into a clearer product direction.
When I’m not building products or teams, you’ll find me traveling, discovering new restaurants, or goofing off with my kids.