Product Experience Leader
I turn scattered evidence into clear product direction and build the conditions and teams that deliver.
What I do
I connect customer evidence, product behavior, business priorities, and organizational constraints to find the opportunity with the greatest leverage.
Then I help teams turn that clarity into a direction they can act on, and the systems needed to deliver it.
I lead with trust, a clear quality bar, and a commitment to helping people grow.
Selected Work
Opportunities I’ve identified, organized, and led to address business problems and produce meaningful outcomes.
Experience Strategy
SEESAW
A growing platform with no clear home, inconsistent navigation, limited customer communication, and no onboarding. I established a multi-year experience strategy that connected these issues and helped the team deliver solutions in structured phases.
Key interactions: +11–20% · Search matching: 36% → 90%
Activation and Growth
NEARPOD
New teachers would complete onboarding and still not understand what the product was for or how to use it in the classroom with their students. I reframed the activation strategy from feature instruction to guided exploration, helping teachers understand how Nearpod fit their classroom before asking them to invest deeply in the product.
2× activation · 10× retention/engagement
Design and Leadership
SEESAW
The teams existed, but their operating systems were disjointed and lacked a cohesive structure. I created frameworks and systems that aligned the team, allowing them to contribute more meaningfully, learn faster, grow, collaborate better, and raise the overall quality of the product.
Research time cut in half · Seven-level career framework
I’ve spent more than twenty years helping product organizations understand customers, improve complex experiences, and grow the capabilities of their teams.
I'm drawn to work where the path forward isn't obvious: improving activation, simplifying complex platforms, building stronger product organizations, or helping teams connect seemingly unrelated customer insights into a clearer product direction.
When I’m not building products or teams, you’ll find me traveling, discovering new restaurants, or goofing off with my kids.